When I first saw the new Tropicana juice carton design I said to myself this is different. I did like the clean look but there was something "generic brand" looking about them and that wasn't my biggest complaint. What I hated was not being able to distinguish the diffrent types of juice (some pulp, no pulp etc). The shadow from the shelf above would hide the color indicator at the top and I would have to bend down and take a closer look. I guess I wasn't the only one who got upset, Tropicana's sales went down by 20%! Tropicana has now decided to bring their old look back.